Introduction
Apple Marketing Campaign- Talking about Apple implies commenting on its marketing and communication strategy. How it communicates the launch of its products has evolved, although it has always based its ads on the user’s experience when using its products. And it doesn’t just advertise with its ads.Every year they organize an event in which they present the news, new company products and new software updates, which have great expectations among the public and the media, which entails publicity and repercussions throughout the world. Discover in this post everything you need to know about Apple advertising.
What Are Apple Marketing Campaign Strategy?
Apple has always based its advertising and marketing strategy on the user experience. To sell their products, they show how amazing life can be for someone who uses Apple products. In this way, they have differentiated themselves from the competition, giving their creations a clean and simple design, from the software to the hardware, that users love. And in addition, they give their customers new ways to use technological products by facilitating their use.
All Of This Is Reflected In Their Ads, Which Follow Two Basic Premises
Simplify The Message
Just as they make their products as simple as possible, without many buttons and with an intuitive interface, their ads reflect the same, avoiding overloading them or using highly technical jargon understandable only to a few. Although they sometimes include a specific technical feature, Apple’s ads focus on showcasing the product and making it speak for itself. On the benefits customers can get from the technology in the device they buy.
Focus Your Value Proposition
On The Product And Not On The Price: Apple does not try to compete on price. What’s more, the prices of their products do not usually appear in their advertising. It focuses on showing the public the product, giving it value, and explaining why it is different and worth paying for. And this is done both in their advertisements and in the presentations at their events.
How To Develop A Competitive Advantage Based On Apple Marketing?
The competition was tough at the time, making it difficult for a new company to start. And Apple was on the side that we could call the loser. Despite this, the company struggled to maintain sales. Although it ultimately succumbed to defeat “when personal computers powered by Microsoft’s Windows operating system won the market battle.”
Apple’s poor performance stemmed from its poor product strategy at the time, notes the Profolus publication. The company was producing and selling a series of computer products that were redundant and confusing. Then, when Steve Jobs returned to Apple in 1996 (he is the story of a successful entrepreneur who rose from the ashes ) to run the company, his first order of business was this: drop all unprofitable products and realign marketing strategy. Development based on the concept of simplicity and premium user experience and long lasting battery backup.
What has resulted from this change in Apple’s strategy to date? Well, a pure success because the product strategy is currently at the centre of Apple’s marketing strategy. “In addition, it has become the competitive advantage of the company and its flagship products, which include the MacBook, iPod, iTunes, iPhone and iPad. One of the reasons these products have become such a success is that they are easy to use and intuitive compared to their competitors. They are also highly valued due to their simple and uniform construction and design.
How To Understand Customers And Their Needs?
Let’s continue with the explanation and analysis of Apple’s marketing strategy based on the Some experts believe, they say, that if you understand a brand’s customers, “you almost understand the brand itself.” This is so, and it is true because some companies like to associate the personality of their brand with the characteristics of the user. In contrast, others would associate the elements of their brand personality with that of their spokesperson. And what is Apple’s strategy, the first or the second? As cited in this second source, referencing others, “Apple seems to use the first strategy by serving its “socioeconomic elite” customers through elite devices. Research suggests that Apple owners are more financially savvy than those without Apple devices.”
Conclusion
The market for smart phones or smartphones has been growing at a fast pace for two decades, which shows how important it has become for people who cannot imagine their lives without their phone. At this point, the article and its editor point out that “many experts maintain that no company has a better spirit of innovation than Apple.” In such a way that in a market as highly competitive as this one, the brand with the bitten apple is capable of ensuring that no other company is capable of imitating its unique capabilities. Because although Sony is also capable of producing high-tech products.
